The entertainment company and streaming service, Netflix, recently released a custom line of marijuana strains to promote their newest original series, "Disjointed." The show is a comedy starring Kathy Bates as Ruth Whitefeather Feldman, a cannabis advocate who opens her own dispensary in Los Angeles with the help of her son and a group of young budtenders. Considering the nature of the show's plot, it was fitting for Netflix to partner with Alternative Herbal Health Servies, a marijuana dispensary based in West Hollywood, for this project.
The release of these custom strains coincided with the show's premiere on August 25, 2017, but they were only available for one weekend, as it was considered a pop-up event, and sales discontinued on August 27. The line was titled "The Netflix Collection" and consisted of 12 unique strains that were inspired by 10 popular Netflix shows.
"Each strain was cultivated with the specific shows in mind, designed to complement each title based on their tone," Netflix stated in a press release. "For example, sillier shows may be more indica dominant, while dramedies will be more sativa dominant to help the more powerful scenes resonate."
These specialty strains included the following:
• Baka Bile indica hybrid for "Santa Clarita Diet"
• Banana Stand Kush indica for "Arrested Development"
• Camp Firewood indica for "Wet Hot American Summer: Ten Years Later"
• Moon 13 sativa hybrid for "Mystery Science Theater 3000: The Return"
• Peyotea 73 sativa hybrid for "Grace and Frankie"
• Poussey Riot sativa hybrid for "Orange is the New Black"
• Prickly Muffin indica hybrid for "BoJack Horseman"
• Sassafrass OG indica for "Lady Dynamite"
• Vodkush sativa for "Chelsea"
"Disjointed" alone had three strains dedicated to it, which were Eve's Bush indica hybrid, Rutherford B. Haze sativa hybrid, and The Omega Strain sativa hybrid. The promotion even entailed a temporary makeover for the Los Angeles dispensary where the strains were sold, in order to make it appear similar to the show's fictional shop called Ruth's Alternative Caring.
Following the pop-up event, it has been reported by Dina Browner of the Alternative Herbal Health Servies that the dispensary sold over 100 jars of the Netflix brand marijuana — which equated to about one pound of cannabis. Although sales were certainly high, Netflix didn't make any profit as the event was solely for promotional purposes.
This project certainly required a lot of planning by the company, from strain cultivation to packaging design to meeting all necessary legal requirements. Recreational marijuana for adults 21 and over may be legal in California, but the sale of cannabis to non-medical patients has yet to commence. Due to these restrictions, only California residents with a medical marijuana card or recommendation were allowed to purchase strains from The Netflix Collection.
Here's to hoping that as the laws in California change, Netflix may be able to have a more permanant residence in the marijuana industry or even facilitate similar pop-up events in the future, as it is certainly something of interest to those who have a love for both Netflix and marijuana.