Last year, Marijuana Venture launched the Interchange trade show with two successful events in the Seattle area. The purpose behind the event is to get growers and processors in the same room as retail owners and buyers for two days of one-on-one meetings.
Starting with the basics, Cultivate is a trade show + education series + networking event that equals a good time and an unforgettable experience.
But it’s not all fun and games (mostly, but not all). At the heart of Cultivate is a commitment to good business and your ultimate success. Cultivate does what you can’t do in the day in and day out grind of growing, managing, marketing, planning, installing, and selling -- it condenses knowledge, resources, ideas, new products, new varieties, innovation, trends, and the most dynamic mix of professionals into one place so all you have to do is one thing: make time to make money.
The first Interchange buyers market in June 2016 featured about 25 growers and 25 retailers. It was deliberately kept small in order for the staff of Marijuana Venture to gauge the interest level and to work out any glitches. We learned a lot from that first event (most of it good), and immediately booked the Renton Pavilion for a second event in the fall. The show in November was expanded to 40 retailers and 35 grower/processors. As with the earlier show, the fall event was a huge success, and both sides of the business (retailers and producer/processors) commented that they got a lot of work done and made many new connections.
By Marijuana Venture’s estimates based on feedback, total sales and commitments exceeded $10 million at the Fall 2016 Interchange, and several growers sold their entire crop in two days of meetings.