California Roots isn’t just a music festival; it’s a movement. It’s a way of life. It delivers a cosmic blend of good vibes, true happiness, family, peace, love and joy to all who enter. When Jimi Hendrix torched his guitar at the Monterey Pop Festival in the late ‘60’s, he changed the way an entire generation looked not only at music festivals, but life itself.
It is out of this same pure energy–the energy of natural and peaceful rebellion–that California Roots was born. We discovered the ecstasy that culminates from listening to awesome music, smiling at your neighbors and dancing with strangers; California Roots is about living life to the fullest.
The first Cali Roots drew 1,400 people, and every year until 2013, the event has doubled its attendance. In 2014, organizers added an outdoor arena at the Fairgrounds (called the Bowl) to the original stages, upping the event’s capacity to 11,000 people per day. In 2013 and 2014, the festival sold out weeks in advance. Other recent upgrades include free live streaming via Youtube so fans worldwide can tune in, larger stages, higher production values, an Art & Wine Gallery, and fancier VIP lounges. As Co-Producer, Dan Sheehan puts it: “What started as a backyard party is now one of the fastest growing festivals of its size.”